Making a brochure is simple. However, creating a brochure that your audience will keep for future use is no simple task. A brochure needs to have viewable details about the product or service, which requires good brochure design. Your brochure will stay with your recipient longer and have a greater chance of being shared with additional potential customers. When planning, it’s important to pay close attention to details like the font you used, the content, the type of paper on which your brochure will be printed and which brochure design agency to hire.
Here are 7 factors to think about when designing a brochure.
Decide on your goal
Establishing the objectives for your prospectus constitutes the initial step in any strategic planning. This will affect how your entire brochure will be designed by the brochure design.
To whom are you going to distribute your brochure within your target market? What advantages are you looking for? These issues should be addressed when designing a brochure.
Be familiar with brochure folds
A brochure’s numerous folds are one of its defining qualities. In actuality, these folds regulate how your recipient is presented with information about your goods and services. The brochure’s fold should complement the type of content it contains and how your target audience reads it.
Look over your copy
Many people believe that the only aspect of a brochure’s creation that matters is its content. Although the content is important, how it is presented to your reader is more important.
As you edit, consider the reader’s perspective. Clear writing is generally necessary for brochure selling.
Decide on your fonts.
A heading, a subheading, and the body of the text constitute the typical outline for a brochure’s copy. This is something to bear in mind when you or a design agency select the fonts for your brochure. You should never choose more than three fonts—one for each—in a row.
Be familiar with paper stocks and coatings
Consider the whole paper type and topcoat possibilities for your brochure. The print stock and sealant you select may have an impact on how most customers perceive your company. In comparison to a brochure with a thinner stock, one with a glossy or matte coating will be seen as more upscale.
Employ high-resolution images
Image quality is crucial for effective brochure design. Try to choose stock photos that don’t look like stock photos if you’re going to use them. If you’re going to use product images, make sure they’re set up in a way that looks good.
Specify a call to action
Perhaps the most vital aspect of your brochure is the demand for action. This is where you direct your viewers to act in the way you want. Always include a statement that will direct your customers back to you, whether it is to purchase your goods, visit your website, or take advantage of your discounts.
Conclusion
While conceptualising a brochure might come naturally to you, actually putting one into action is very difficult. Designing a brochure necessitates clear thinking and consideration of the audience. So, bear the aforementioned information in mind as you select the Artyfy brochure design agency that can give you the precise brochure your company needs.
