Packaging design services have greatly improved over the years thanks to greater consumer demand for values such as sustainability, aesthetics, and convenience. At the forefront of this evolution is the integration of innovative techniques and materials. This has transformed the way products are perceived and packaged. In this blog, we will talk about some of the latest and best techniques and materials that are shaping packaging design today.
Sustainable materials
The most important factors in this case are biodegradable plastics, recyclable and recycled materials, and plant-based materials. Biodegradable plastics are created from renewable resources such as sugarcane and starch and they are becoming more popular as an alternative.
They have replaced traditional plastics in several applications because they decompose naturally which reduces the impact otherwise, they would otherwise have on the environment. Every leading packaging design agency these days is using recyclable and recycled materials in their packaging to the extent that it has become a trend. These days, more brands are increasingly using materials like recycled paper, PET (polyethylene terephthalate), and cardboard. Companies are also using innovative materials such as seaweed-based films and mushroom packaging as sustainable alternatives. Mushroom packaging normally uses mycelium, or mushroom roots, along with agricultural waste to create compostable packaging.
Advanced techniques
The latest techniques being used in the context of packaging design services are digital printing, smart packaging, and minimalist designs. Digital printing has brought about a revolution in this world by permitting greater flexibility and customization. These techniques help brands produce short packaging runs using unique designs which make them ideal for personalized marketing campaigns and limited-edition products. It reduces wastage as well and makes the production process quicker as well. Smart packaging uses technology to provide users with a better experience and improve the functionality of the packaging. The emphasis of minimalist packaging designs is on functionality and simplicity by minimizing wastage and using lower amounts of materials.
Innovations in structural design
Contemporary packaging design services providers these days are offering innovations in the structural design of their packages as well with the most preferred techniques being flexible packaging, modular packaging, and active packaging. Flexible packages such as bags and pouches offer various advantages over rigid packaging. It is lightweight, can be designed to fit the product with precision, and requires less material. Modular packaging design uses standardized and interchangeable components that can be disassembled and assembled with ease. Active packaging is designed in such a way that it interacts with the product and extends its shelf life to maintain its quality.
Conclusion
Every leading packaging design agency such as ARTYFY is transforming the industry by using modern techniques and materials in their packaging design work. They use sustainable materials such as plant-based films and biodegradable plastics as well as the latest techniques like smart packaging and digital printing. This is how they are satisfying the needs of both the environment and their consumers. Even as technology keeps getting better, it seems that packaging design will have a more sustainable and exciting future.
